Arena

Together with the Amira Health team, we discussed the purpose of the creative content we're creating, as well as the goals we want it to accomplish. We then proceeded to create a mood board, a shot list, and a simple storyboard for the video.

After a few iterations, we decided on the following video structure: the problem statement, how the Amira Health Terra System helps solve the problem, and finally, inspirational shots depicting what users' lives look like when the problem has been solved with the help of the Amira Terra System.